Now you can earn points through the Social Rewards platform just by answering questions about your favorite brand. Once a member of Social Rewards, simply follow your favorite brands and join the weekly conversation by answering questions about the brand and your experience.
In March, Social Rewards launched Q & A Rewards to their Japanese market. Within the first 24-hours 5,000 users were signed up. After the first week more than 20,000 users had joined and were engaging through Q & A Rewards.
“Considering we were not doing any type of mass marketing to advertise this service, we were very pleased with the response,” said Mike Uesugi, Co-Founder and CTO at Social Rewards.
The idea for Q & A rewards came from a Social Rewards client in Japan who asked Social Rewards to create a way for users to respond to questions about the brand and earn points. Based on that request, the Social Rewards development team created a prototype which is now fully functional and implemented in the Japanese market.
The Japanese client, All Nippon Airlines (ANA), is currently using Q&A Rewards in coordination with other Social Rewards programs including Share Rewards, Connect Rewards, and Tube Rewards to encourage social engagement and offer e-coupon points toward the purchase of airfare. By using the Social Rewards platform, ANA is able to give discounts to win new business and reward existing customers.
ANA has also implemented another Social Rewards function called Socialliance [TM] by offering Social Rewards credits not only for engagement with their own brand, but with partner companies like Shiseido, JCB Credit Card, New Zealand Airlines, American Express, and others. This form of engagement offers ANA’s customers another way to engage and earn rewards while interacting with brands they know and trust as partners of ANA.
Late last week, Social Rewards launched Q&A Rewards to the U.S. market with a soft launch through Caesar’s Entertainment brands in Las Vegas. The response has been amazing.
“We launched Q & A Rewards quietly and organically with no advance promotion or official ‘launch’, just to see how users would engage with the various brands within the Caesars Entertainment portfolio in Las Vegas and the response was phenomenal, almost 1,500 answers during the launch week and some very engaging responses to questions such as “Describe your ‘Hangover’ like experience at Caesars Palace” and “What’s your favorite celebrity sighting at Planet Hollywood Las Vegas?” explains Joe Morin, Co-Founder and CEO at Social Rewards. “Our Q and A Rewards platform is unique in that responses may be made via Facebook or Twitter and posted to both our timeline as well as the users own wall or timeline and we plan to further that reach with the launch of Q & A Rewards Mobile and Q & A Rewards Display which are both launching by the end of this month for a comprehensive experience. Questions and answers (Q & A Rewards) may be displayed on our site timelines, the client’s webpage, blog and Facebook pages, via mobile device and via video display monitor to truly engage with the brand from every possible angle.”
More About Q & A Rewards:
Q&A Rewards is a rewards program through the Social Rewards platform offering another way for users to engage with their favorite brands. Brands ask questions and customers respond to the brand with answers. Users who join the conversation by answering questions are rewarded with loyalty points. Q & A Rewards offers brands another way to say “Thank you” to their customers for joining the conversation and offers customers and fans of the brand an opportunity to engage with their favorite brands and interact with other users.
