Social Rewards made their debut in August of this year, below is a bit about where they got started and the brands that they have already captured.
Turning Tweets, Likes and Check-ins Into Rewards
San Francisco – (August 19, 2010) Social Rewards announced today that it will debut its social media loyalty rewards platform with electronics leader, Sanyo on August 19 during Connected Marketing Week in San Francisco. Gaming giant Tropicana Las Vegas was the first to go live on the Social Rewards platform and was the initial launch beta partner earlier this month. Social Rewards will then celebrate the launch of its newest partner in the Las Vegas market, five-diamond, four star resorts, The Venetian® and The Palazzo, with a tweet-up at Lagasse’s Stadium at The Palazzo on August 20. Additionally, Las Vegas based social media and internet marketing conference PubCon will also launch its Social Rewards program showcasing the platform’s conference and event marketing capabilities.
Featuring a complex backed infrastructure with the ability to track brand mentions and sales activity, Social Rewards offers a complete analytics package highlighting top brand advocates and conversions resulting from the most influential users. Designed to work with a brand’s existing loyalty program or provide a platform upon which a brand can create, customize and create a new one, Social Rewards monitors and tracks tweets, location based check-ins such as Foursquare, Facebook likes and fan activity.
“The premise of Social Rewards is to take existing brand loyalty program members that have social media tendencies and reward them for their loyalty and word of mouth activities with program points that can be redeemed for tangible goods and services,” said Joseph Morin, CEO of Social Rewards. “Our system is also designed to easily create customized programs for companies that do not already have an existing loyalty program.”
Morin continued, “Peer-to-peer recommendations have long been considered to be the strongest form of advertising and Social Rewards is going to change the way retailers think and engage in social media as we turn tweets into sales.”
Tropicana Las Vegas, an early adopter of social media, has already seen initial success with Social Rewards. “We continue to have a strong social media presence, but until recently did not have a social loyalty program to reward our brand ambassadors,” said Brandie Feuer, head of Marketing, PR and Innovation for Tropicana Las Vegas. “Social Rewards provides us with a way to do this.”